White's Mercantile

White's Mercantile, also known as  “a general store for the modern tastemaker”  is the brainchild of singer-songwriter Holly Williams.  What began in 2013 as an attempt to fill a shopping void in Nashville, save an iconic old gas station, and revitalize the concept of a general store, has turned into a retail phenomenon boasting seven locations across the Southeast, including Wilson.  The store is named after Williams’s maternal grandparents, Warren and June White, who owned a mercantile in Mer Rouge, Louisiana, in the late 1800s.