When Louis Jack Berger graduated from high school, his father, Morris, surprised him with a trip to Mexico. Not only did they enjoy the trip, they discovered flavors, colors and taste sensations that inspired them to open the very first Pancho’s in 1956 in West Memphis. The restaurant had packed dirt floors, and a live tree salvaged during construction was the centerpiece.
About nine months after opening, the restaurant was destroyed by an 18-wheeler, but you couldn’t keep this family down long. They had a night club at the current West Memphis Pancho’s location called the Plantation Inn. They tore down the nightclub and built the new Pancho’s.
The family continues the tradition today with two local restaurants. Their famous addictive dip is available in more than 1,200 stores. The recipes are all the same as the original.